- For more than 75 years, Chandrika has been the beauty secret of millions of women the world over. Today, it is one of the most trusted brands in South India, with its pure Ayurvedic ingredients known to cure skin problems and give Clear, Flawless skin, naturally. Made with 85% pure coconut oil and authentic Ayurvedic tailas, Chandrika is safe and effective.
- A little on the legacy of Chandrika - Chandrika is the world's first Ayurvedic soap and was launched in 1940 by C R Kesavan Vaidyar, an Ayurvedic practitioner from Irinjalakuda, Kerala. He had the breakthrough idea of using real ayurvedic ingredients in daily use products such as soaps. After years of research, he developed a fantastic product which was safe, and protected consumers from skin problems. He called it Chandrika.
- The brand was positioned as a good family soap and consumers loved the fresh fragrance and the skin protecting ayurvedic benefits of the brand. Popularity spread through word of mouth and Chandrika soon became a household name. As the years passed, Chandrika gained strong traction in Kerala and Tamil Nadu and in other parts of the country as well.
- Based on Chandrika's equity and potential to grow, Wipro acquired marketing rights for Chandrika in 2004. In the last 10 years, Chandrika has grown to become the leader in the Natural Soap space in Kerala and a significant brand in Tamil Nadu, Karnataka and Maharashtra.
The ingredients in Chandrika soap are: Sodium Cocoate, Water, Sodium Palmate, Glycerine,Talc,Paraffin Wax,Perfume, Orange Oil, Patchouli Oil, Palmarosa Oil, Cinnamon leaf Oil, Wild Ginger Oil, Sandalwood Oil, Lime Peel, Colours CI 12740 & CI61565